In the age of social media, streaming, 24/7 internet access and endless products the new generations are constantly bombarded with marketing; leading to a sense of fatigue and indifference. At OVERDOSE Coffee Co. we want our brand and our products to speak for themselves, relating to modern consumers and their concerns; to best suite the needs in this short life we're all experiencing together.

Thanks to social media like Instagram and Tik Tok, our generation crave brands that feel genuine and align with their personal values and humour. As a Millennial company, we want to represent and resonate with our consumers by branding ourselves authentically and unapologetically; leaning into our niche and embracing our dark sense  of humour.

Consumers are increasingly interested in where their coffee comes from, its quality, and its ethical implications. OVERDOSE Coffee Co. is fully transparent about our sourcing, packaging and other important information. Brand trust and support begins with transparency and honesty, which we will proudly display on our products.