About the Brand

Established in 2018, Kasie's Hair and Beauty has been a cornerstone of the Maryborough community. As one of the premier salons in the area, Kasie's specializes in all things hair, cosmetic services and has recently expanded to include piercing and fineline tattoos!

Brand Mission

Kasie’s Hair and Beauty is more than a salon; it’s a sanctuary for self-expression. Offering an array of quality salon services; Kasie’s fosters an inclusive environment where women feel seen, respected, and are free to express themselves.

Project Scope

This Project included a Full Brand Analysis and Brand Strategy in addition to a Full Visual Identity including Logo Suite, Print, Digital and Social Assets. Timeline: 8 weeks

Here's The Strategy

- Audience Pain Points -

Salon anxiety stems from past experiences that left clients feeling unheard or unsatisfied. Whether it’s a botched cut, a mismatched colour, or an unfriendly atmosphere, these experiences can make returning to a salon feel daunting. Kasie's offers one-on-one services to ensure all your needs are being addressed in a collaborative, safe and personalised environment.

The struggles of women can be profound and multifaceted, women often face the heavy burden of balancing work, family, and societal expectations. Mums, in particular, can find themselves burnt out, craving much-needed quiet and alone time. At the same time, the pressure to meet certain beauty standards can leave many feeling they must always look their best, adding to the stress and exhaustion. Kasie's fosters an inclusive environment where women feel seen, respected, and free to express themselves authentically - no fuss necessary.

The rising cost of living is effecting everyone, customers and business owners alike. Many small businesses have had to increase the prices of their products and services to keep up with rising costs. To combat this; Kasie's has package pricing, multiple payment options and loyalty programs to help ease the burden and say thank you for your business.

- So What Did We Do? -

Wanna Know More? |

Design
Decisions
Business-Card-1
Loyalty-Card
Exterior-Sign
A-Frame-Sign
Piercing-Menu
Window-Sticker
Capture
Emboss
A smartphone displaying an Instagram post is centered against a purple background featuring various promotional images. The images include scissors, ear piercing tools, and purple hair, along with the "K" emblem.
A black, star-shaped geometric outline with four elongated points, forming a white diamond shape

Don't Take My Word For it, Check Out These Brand Believers!

A black, star-shaped geometric outline with four elongated points, forming a white diamond shape
Illustration of a hand holding a pen with a sparkling effect near the writing tip. The hand is stylized with bold lines and a minimalist design. The pen has a pink eraser on top, and the overall image conveys a sense of creativity and precision.

Be Bold, Be Brave, Be Authentic In Your Branding. |