Design may appear superficial; with its focus on aesthetics, but it is a carefully orchestrated art form. Each and every element has a purpose; to serve as a channel for communication, aiming to evoke deliberate reactions in your audience, fueling your business, and etching a lasting imprint in their hearts and minds.
While a logo IS important, it is very wrong to assume it is the MOST important aspect of design, let alone a brands identity. An aspect of that is that a brand doesn’t necessarily have just one logo, successful brands will have a logo suite to utilise to ensure their brand remains visually consistent across all mediums.
Here we’re going to explain what a logo suite is, what is involved in a logo suite and how a logo suite will best benefit you and your business.
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Logo suites are an invaluable investment in your brand. Think of it like as your brands wardrobe – it’s full of different outfits for different occasions. Each outfit in your wardrobe is tailored to suite the needs and contexts of different events. This ensure a consistent look, feel and story across all platforms and deliveries.
Sometimes the space you have doesn’t suite your logo. A long horizontal logo may not work for social media, a thin pictoral may not deliver enough visual impact or maybe your brands name is too long to fit where you need it to go. This is where a logo suite will provide the adaptability you need to cohesively communicate your brand to your audience, while leaving a lasting impression.
This short guide explains the different types of logo’s included in a logo suite, what they are for, how to use them and how we as graphic designers create them with intention.