What Is a Logo Suite?

Incorrect Assumptions In Regards to Graphic Design

Design may appear superficial; with its focus on aesthetics, but it is a carefully orchestrated art form. Each and every element has a purpose; to serve as a channel for communication, aiming to evoke deliberate reactions in your audience, fueling your business, and etching a lasting imprint in their hearts and minds.

While a logo IS important, it is very wrong to assume it is the MOST important aspect of design, let alone a brands identity. An aspect of that is that a brand doesn’t necessarily have just one logo, successful brands will have a logo suite to utilise to ensure their brand remains visually consistent across all mediums.

Here we’re going to explain what a logo suite is, what is involved in a logo suite and how a logo suite will best benefit you and your business. 

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So what IS a Logo Suite?

Logo suites are an invaluable investment in your brand. Think of it like as your brands wardrobe – it’s full of different outfits for different occasions. Each outfit in your wardrobe is tailored to suite the needs and contexts of different events. This ensure a consistent look, feel and story across all platforms and deliveries.

Sometimes the space you have doesn’t suite your logo. A long horizontal logo may not work for social media, a thin pictoral may not deliver enough visual impact or maybe your brands name is too long to  fit where you need it to go. This is where a logo suite will provide the adaptability you need to cohesively communicate your brand to your audience, while leaving a lasting impression.

This short guide explains the different types of logo’s included in a logo suite, what they are for, how to use them and how we as graphic designers create them with intention.

Into The Suite

Primary Logo

Primary Logo

Your primary logo is like that signature outfit in your wardrobe—the one that defines your brand’s unique style. It’s the piece you turn to when making a bold statement. Just as you mix and match clothes to express your personality, your primary logo can be paired with your different brand colours to showcase the full spectrum of your visual identity! When space allows, this is the logo to wear, setting the tone for all other branding elements in your collection.

Wordmark

Wordmark

Your wordmark or secondary logo is the reliable outfit you reach for when your primary piece isn't suitable. It carries all the style and personality of your primary logo but wears it differently. Just as a well-rounded wardrobe lets you adapt to any occasion, a complete logo suite empowers your brand to shine in any context. When your primary logo can't fit a certain space, your secondary logo steps in with style.

Submark

Submark

Think of your submark as the versatile piece in your wardrobe that fits any occasion. It's the ultimate accessory, seamlessly complementing your brand’s identity, perfect for those unexpected moments when something special is needed. A submark works well for social media profile pictures, business cards, tags, or stickers—compact yet impactful!

Icon

Icon

Icons are like the staple items in your closet—the simplified, go-to versions of your primary logo. They’re often a combination of elements from your primary logo, offering a compact and versatile option. Icons are like the finishing touches of your wardrobe, perfect for brand patterns, stamps, or adding a touch of personality to your brand’s visual identity in a smaller, more subtle way.

Brand Idenitity

Brand Identity

A brand identity is how a brand communicates its values, personality, and promise to the audience, creating a distinct and memorable impression. Just like a well-curated wardrobe expresses personal style, a cohesive brand identity allows a brand to consistently present itself across various platforms, building recognition and trust with its audience. Luckily for you, that's my specialty!!
Make Your Mark!

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